Aleph Farms
Creative Direction for a technology company specializing in cultivated, thin cut steaks.
Because technology and food are traditionally not natural partners, working on a companywide rebrand for Aleph Farms was a great challenge. Two related identities with distinct individual feels were developed as the brands exist side by side.
Contributions: creative direction, strategy, naming, logo design, web design, brand guidelines, social media, photography creative direction and styling, corporate office environmental graphics and interior design support, event design
Photographer: Julia Stoltz
Celebrity chefs Marcus Samuelsson and Eyal Shani are the premier Aleph Cuts Culinary Council members. The first meeting commenced in the Aleph Farms’ Community Center kitchen where they developed recipes featuring Aleph Cuts. A fantastic day in the kitchen resulted in exciting new dishes and beautiful food photography.
Photographer: Noi Einav
In celebration of Earth Day each year, Aleph Farms works with a new artist to create a piece of art that connects to the core of the Aleph Farms’ brand while evoking conversation around sustainability and this new technology.
Artist: Daniel Elkayam
Artist: Winston Tseng
Corporate office and event design at the Aleph Farms’ headquarters in Rohovot, Israel.
